Portfolio Guide

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This high-energy video highlights and describes many of General Motors' sports sponsorships over the years. Featuring greenscreen interviews with filmmaker Ken Burns, WNBA star Cynthia Cooper, NBC Sports president, Dick Ebersol, and David Stern, the NBA commissioner, the program recognizes the important efforts of GM and their head of marketing, Phil Guarascio in promoting and fostering sports around the globe. Cut to the Bodean's "Closer to Free" music track, the video shows many of the athletes, venues, and experiences that GM sponsorship supported.

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