
Social Networking in the strict sense is about individuals connecting with other individuals through some relationship or common interest. Social Networking in the virtual sense has become popular with sites such as Facebook, MySpace, and twitter although it has existed for many years in various forms and function.
At EO Mediaworks we beleive in the inherent power of social networks in both public and corporate environments. In public environments, social networking allows people with no prior interaction to connect around shared interests and build relationships based around those interests. The social network solution provides the tools for people to find each other, establish interest groups, and interact in a meaningful way.
In the corporate environment, social networking is less about creating relationships with strangers and more about organically communicating information and developing commonality around corporate goals, products, or projects. This type of social interaction is also useful in team building when employees can share common interests that are not core to the corporation but allow for the development of deeper material connections. When social networks are strongly supported by the executive leadership they become a significant tool in reinforcing corporate goals and fostering a corporate culture that results in increased productivity and innovation.
EO's social networking solutions are a key component of our multi-pronged online community strategy where social networking, message boards, event scheduling, newsletters, and written content are integrated into a cohesive web product.
Our social networking strategies don't stop at providing stand-alone websites; EO also integrates 3rd party providers such as Facebook, twitter, digg, and many others into our customers sites. Leveraging Social bookmarking allows site vistors to easily share interesting information to any number of social sites extending their reach and viral nature. Embracing the follow paradigm we also integrate 3rd party sources of infromation such as tweets from twitter and RSS (Real Simple Syndication) feeds from targetted websites into our customer's sites.